Which component of the tri-component model describes how an individual feels about an attitude object?

The correct answer highlights the affective component of the tri-component model, which specifically relates to an individual's emotional response or feelings toward an attitude object. This component encompasses the positive or negative feelings that a person may have, such as love, hate, joy, or fear, regarding that object.

In understanding attitudes, the affective component is essential, as emotions significantly influence attitudes and, consequently, behavior. For instance, if someone has a strong positive feeling toward environmental conservation, this emotional response can motivate them to engage in supportive behaviors, such as recycling or advocating for policy changes.

The other components provide different perspectives on attitudes but do not address feelings directly. The behavioral component focuses on how a person intends to act or actually acts in relation to the attitude object. The cognitive component involves beliefs or thoughts a person holds about the object, which reflects their understanding rather than emotional engagement. The motivational component, while relevant to broader psychological theories, is not specifically part of the tri-component model and does not define feelings toward an attitude object.