Which component of the tri-component model describes thoughts towards the attitude object?

The cognitive component of the tri-component model refers to the beliefs and thoughts an individual has about an attitude object. This includes the mental processes and evaluations that shape how one perceives the object, such as facts, opinions, and justifications. Understanding this component is crucial as it underpins the way we form attitudes based on our understanding and knowledge. The cognitive aspect is essential for influencing behavior and affects the emotional responses that can arise from those beliefs. In contrast, the affective component involves feelings towards the attitude object, while the behavioral component pertains to the actions or intentions related to the attitudinal beliefs. The social component is not a standard term within this model.